POWER BI

Where Is BI Used?

Sales, marketing, finance and operations departments use business intelligence. Tasks include quantitative analysis, measuring performance against business goals, gleaning customer insights and sharing data to identify new opportunities.

Here are examples of how various teams and departments use business intelligence

• Data Scientists and Analysts:
Analysts are BI power users, and they use centralized company data paired with powerful analytics tools to understand where opportunities for improvement exist and what strategic recommendations to propose to company leadership.

• Finance:
By blending financial data with operations, marketing and sales data, users can pull insights from which decisions can be acted upon and understand factors that impact profit and loss.

• Marketing:
Business intelligence tools help marketers track campaign metrics from a central digital space. BI systems can provide real-time campaign tracking, measure each effort's performance and plan for future campaigns. This data gives marketing teams more visibility into overall performance and provides contextual visuals for sharing with the company

• Sales:
Sales data analysts and operation managers often use BI dashboards and key performance indicators (KPIs) for quick access to complex information like discount analysis, customer profitability and customer lifetime value. Sales managers monitor revenue targets, sales rep performance along with the status of the sales pipeline using dashboards with reports and data visualizations.

• Operations:
To save time and resources, managers can access and analyze data like supply chain metrics to find ways to optimize processes. Business intelligence can also ensure that service level agreements are met and help improve distribution routes.

BI for Government Operations

If there's one resource that government has in abundance, it's data. However, most government agencies are flooded with paper stacks. Data piles' usability is proportional to the ability to process them.

According to different marketing research agencies, organizations across industries use less than half of their structured data to make decisions. Analysts spend much of their time finding and preparing data rather than using it in meaningful ways.

The question is how to overcome these obstacles using data and serve various utility agencies and residents. The one-word answer for such a problem is BI dashboards.

BI dashboards are a powerful tool for visualizing massive amounts of data pulled from different resources. BI dashboards retrieve data from connected databases. Such data dashboards track, capture, analyze and visualize your key performance indicators.

BI dashboards display information in near real-time, so you don't have to wait for reports as often. Using BI dashboards, government agencies can efficiently process data.

This technology helps agencies see patterns and identify problems to improve their processes and make them more efficient. Consequently, people can make better, faster and more effective decisions.

Here are some pointers on how leveraging BI in government agencies can help with data analysis and visualization.